Nike Air Max Day

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BOOOOM. 50 hours, 3 £250,000 BMWs, 2 15 second films. You do the math.

Although I don't know what maths you'd be doing.

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One of my first pieces of commercial work and a chance to work with past and future collaborators Jos Grootjans (producer) and Jorge Sales Tarrega (editor) sitting in an editing room in AKQA London for 4 days straight trying to get these out in time.

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